We build brands that cannot be ignored.

A successful brand strategy depends on identifying future trends and what that competitive market place is likely to look like.

Strategy

Giving Your Company
The Competitive Advantage

We help by developing a strategy that’s designed to systematically achieve your business goals. Your strategy contains your brand differentiator – that which makes it unique. And this is what we use to inform all creative briefs and outputs, from naming conventions and taglines, to communication pieces and brand activations.

And, importantly, we help you build audience-centric content strategies for all your marketing endeavours, in both the offline and online landscapes.

 

Understanding how brand strategy works

Brand strategy is a long-term plan for building your company’s image for the marketplace. To help you achieve specific business goals using what you already have in a more strategic way.

Our expertise lies in stripping away the complexity around what your brand stands for and how people view it. We help you communicate your business’s purpose, vision and values successfully. To help your brand achieve the unique point of difference it needs to thrive.

 

What is SOSTAC?

SOSTAC is considered as an authoritative Planning and strategy framework amongst businesses of varying sizes, be it a startup or a global organisation. The framework allows us to ask the right questions that are crucial while planning, strategising or executing any project.

Situation Analysis – Where are we now? Understanding the current landscape
Objective Setting – Where do we want to be? Setting useful, actionable objectives
Strategy – How are we going to achieve these goals? Setting a meaningful strategy
Tactics – What are the details of the strategy?
Actions – Roles and responsibilities. Who does what?
Control – By what time frame to make it happen?

Stage 1. Situation Analysis

While setting out the analysis this stage should provide an overview of your organization – who you are, what you do and how do you interact and addressing internal and external factors impacting the business.

To paint a clear picture of your organization we implement some of the following methods to meet the requirement of this stage:

  • Identifying your digital customers (buyer’s persona) and how do they interact with the brand?
  • SWOT Analysis – what are your organisation’s strengths, weaknesses, opportunities, and threats.
  • Competitor analysis – who are your competitors? How do they operate? e.g. price, product, reputation, what are their key differentiators?
  • Digital channels landscape – listing out all the digital channels for your organisation and analysing whether they are performing well or not?
  • Technical Architecture – Developing your digital framework to meet the current market standards and enable seamless consumer’s journey.

Stage 2. Objectives

Once the above requirements are met its time to focus on the Objectives using the Strategy (Sell, Serve, Speak, Save, and Sizzle).

Although we’ll be thoroughly discussing the objectives in our OKR process, however, to touch base with stage 2, let’s discuss how we make sure to categorise within these 5S’s.

  • Sell – Regarding the transactions that lead to sales & revenue.
  • Speak – Objectives related to how your business communicates with the customer.
  • Serve – About adding value to the customer, mostly related to customer service.
  • Save – Related to cost savings and reducing process time.
  • Sizzle – It is about building brands repute online.

Stage 3. Strategy

Strategy refers to the plan to fulfil the terms that have been set in the objectives. At this stage should we identify all segments of the market to target?

    The effectiveness of the selected strategy is greatly dependent on how aligned it is on the above two stages as well as the field (digital, Marketing, automation) the SOSTAC is created. By identifying all the channels most suited to your business need to craft customised strategies for your business.

    Stage 4. Tactics

    The strategy gets further segmented into Tactics that cover the specific tools of the plan’s digital mix to use and realise the objectives of your digital plan.

      To get a clearer idea of the framework till now let’s take a situational example:

      Upon Situational analysis of Australian Sports Camps, it was determined that there was a lot of drop-off traffic from the website. To achieve an overall objective of increasing top-line by 20% in one year, we recommended an inbound strategy to increase the number of lead entry points on the website. The actual tactics included defining the exact nature of those lead entry points.

      Usually, a digital transformation strategy involves CRM consulting & development and marketing tactics.

      Stage 5. Action

      Stage 5 of your digital Transformation planning framework focused on how to bring the plan to life, to make actionable measures.

        The action-section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC framework to realise the objectives of your digital marketing plan.

        Stage 6. Control

        The final stage is to layout the ways on how to monitor and measure performance based on the objectives set at stage 2

          Once the tactics have been considered then the control section provides the dashboards tailored for each tactic. All these stages must be in sync with one another to successfully execute a customised SOSTAC for our partner.

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