The Opportunity

 Chickchix is so much more than a brand…it is how we conduct our business. We take pride in the products we make, the farmers we buy from and the customers we serve. We are also proud of our dedicated team of professionals that are passionate about delivering high-quality products and industry-leading service.

when chick Chix was founded, our focus has always been on supplying meats of the highest quality and trim standards. Chick Chix understands that the true value of our products is based upon yield, appearance and most importantly, taste. We understand the benchmark of our success has and will always be the satisfaction of guests when they taste our products.

The Result

We worked with the client to re-define their core values and what they’re all about – “A Taste of Africa”. We brought this to life through a beautiful, elegant and sophisticated website which speaks to their story and experience, while providing the capability to showcase products, recipes, online updates and more.

The design included strategic recommendations A new navigation and sitemap was developed, introducing pages, products, Outlets, and featuring the online store. We were tasked to Take impressive photos to complement the product.

  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a more user-friendly and more visual product story with improved navigation and filtering
  • Implement a search friendly and socially-focused Recipes area to drive user engagement and organic search opportunities
  • Build out a user-friendly Store Locator page with integrated geolocation, postal code search, and filtering via the Google Maps API
  • Implement a fully responsive solution backed by YII Php framework CMS

 

Client

Chickchix

Industry

Food

Collaboration

Spiral 8 Studio

Project

Brand Development

Services

Content Strategy

Graphic design