Camarena is a Mexican powerhouse distillery responsible for a variety of vodkas and other quality alcohol beverages. Through Mexafrica, a company trading products between Mexico and Africa, they have extended their reach to South African shores. They plan to sell their products in this new region, and are seeking to hit the ground running, through marketing and branding.
We were able to create eye-catching, vibrant visuals for their launch day, where they announced this new product. Through the sheer use of visual cues – such as utilizing colour and recognisable symbols – we brought Mexico within our local borders. A website was also created synched with the launch date, and afterward a sound means of exploring and interacting with the brand.