The Opportunity

Woz’ is a travel and tourism movement geared towards showing and growing appreciation for under-developed places in our country. This company raises plights and inadequacies found in so many communities in our country with the aim of filling these gaps, by raising their profile and appreciating these areas and their people. It’s largely also a social exercise to integrate practices and cultures of the diverse peoples in our nation, and so we travel not only to places but to the peoples well.

The Result

The solution was to use a reverse-psychology tactic, in celebrating and honouring the areas that were not esteemed as important as holiday destinations or prominent cities. The direction was simple yet effective, as the same ideas used to glamorise any place, work exactly at any place, so we used billboards, postcards, social media as well as well placed ads in travel magazines, and utilised the influence of holiday planners.

Client

Woz

Industry

Travel

Collaboration

Spiral 8 Studio

Project

Digital Marketing

Print Branding

Website design

Social Media Campaigns

Services

Content Strategy

UX design

Website Design

Graphic design