MHSC
Mine Health and Safety Council
- Category Brand Design
- Client MHSC
- Start Date 17 September 2018
- Handover 17 October 2018
Transforming the Mine Health and Safety Summit 2018
Background:
The Mine Health and Safety Summit 2018 (MHSC 2018) aimed to create awareness and foster a culture of safety within the mining industry. Spiral 8 Studio, in collaboration with Red Switch Marketing and Communication, undertook the task of designing a comprehensive program that not only highlighted safety protocols but also celebrated the unsung heroes—the mine workers.
Challenges:
- +Safety Theme Integration: We needed to weave the theme of “every mine worker returning from work unharmed every day” throughout the program.
- +Untold Stories: The challenge was to reveal the human side of mining by sharing untold stories of resilience, sacrifice, and dedication
Spiral 8 Studio and Red Switch’s Solutions
1. Program Design:
Safety First: We strategically placed safety reminders and protocols within the program, emphasizing their importance.
Worker Profiles: Each session featured a brief profile of a mine worker, showcasing their commitment and challenges.
Visual Elements: Bold typography, caution symbols, and impactful imagery reinforced safety messages.
2. Untold Stories:
Day-to-Day Narratives: Snippets of mine workers’ daily routines—early shifts, dark tunnels, and camaraderie—humanized their experiences.
Heroic Moments: Personal anecdotes highlighted moments of bravery, teamwork, and resilience.
Family Bonds: Stories of workers’ families waiting anxiously for their safe return added emotional depth.
3. Gala Dinner Invitation:
Custom Design: The invitation for the gala dinner was meticulously crafted. A black and gold pattern symbolized strength, elegance, and celebration.
Personal Touch: Each invitation included a handwritten note expressing gratitude to the mine workers.
Results:
Engagement: Attendees appreciated the program’s balance of safety information and human narratives.
Impact: The untold stories resonated, fostering empathy and reinforcing safety practices.
Gala Success: The custom-designed invitations set the tone for a memorable gala dinner, honouring the mine workers.
Conclusion:
Spiral 8 Studio and Red Switch Marketing and Communication’s holistic approach transformed MHSC 2018 into an event that not only educated but also celebrated the unsung heroes—the mine workers who ensure safety underground. By blending safety awareness with heartfelt narratives, we created an impactful experience that left a lasting impression.